Click here to see the full PDF of the campaign. 

Not Bullet-Proof

Awards: 2015 Young Ones Student Exhibition - "Not Bullet Proof" Campaign Featured

We've become more and more paranoid in as shootings across America continue to happen. But is the solution really to bullet proof everything we own? "Not Bullet-Proof" is a campaign that reminds us that life can't be protected with just a vest and that our neighborhoods shouldn't feel like war zones. This campaign reminds us that the only way to really bullet-proof is to get rid of bullets and limit gun use.  

This project was done as part of my senior thesis. 

Credits: Cristina Hernandez (CD/AD), Philip Lofstedt (CD/AD).